What's one thing you did you are insanely proud of?*

3. Brief Startup Description

What do you do in detail?*

What is different / interesting about your startup?*

How do customers use or interact with your product?*

Where are your customers located?*

4. Company & Product

Please give an executive summary of your company*

Summarise the problem you're solving in 2-3 sentences*

What are people forced to do now because what you plan to make doesn't exist yet?*

Describe your solution in a few sentences*

What is your company going to make? How does it solve the customer's problem?*

What's new about what you're doing? What is your unique value proposition?*

What do you understand about your business that other companies in it just don't get?*

Why would your project be hard for someone else to duplicate?*

Do you have any ideas you consider patentable? Which ideas?*

When and where have you incorporated or formed any legal entity?*

Where is your company based? Where are you operating from?*

Please describe your ownership structure in percentages*

Keep it simple and refrain from any post production wizardry. This is not a video making contest. If you’re going to spend time making something cool, put it into your demo/product. [max. one minute, uploaded on Youtube, mark it as "unlisted" if you don't want others to find it; don't make it "private" or disallow embedding as we won't be able to watch it]. Añade tu enlace URL de Youtube o Vimeo.

5. Team

Please introduce your team including roles and explain why you have all the necessary skills and experience in your team*

Who has which expertise in which domain / business area?*

Do you have an advisory board? If yes, please give an overview and specify how the people on the board are relevant to your business. Is the advisory board reimbursed?*

How did you meet your co-founders? How long have you been working together?*

6. Traction & Potential

What steps have you taken to validate the product with users? Please specify*

Is your business model based on assumptions or validated facts? Please specify*

Who are your competitors? Who might become a competitor in the future? What differentiates your company from your competitors?*

What makes you stand out from your competitors?*

Who exactly are going to buy your product/service? How big is the market, where is it located, how are you going to enter it?*

Who desperately needs your product?*

7. Strategy

Summarize the business model in a few sentences. How will you make money?*

How will you get users/customers?*

What is blocking your growth?*

What is your revenue model?*

What are your main challenges for the next 12 months and how do you plan to solve them?*

How fast is the market growing and why is it going to be big in ten years?*

8. Finance & Funding

Cost structure (customer acquisition cost, distribution costs, hosting, people)*

What are going to be your main cost drivers?*

What have you achieved so far? Include revenue, traction, major investments etc.*

With your current burn rate when are you going to run out of money without securing any additional funds?

What are the most important metrics by which you are following the development of your startup (e.g. revenue, churn, MoM, CaC, LTV etc.) and what progress have you made in terms of these for the last six months (or the months you have data)? Please provide numbers*

What are your next milestones and when are you planning to reach them?*

What are your capital requirements over the next 24 months and for what do you need the money?*

What might go wrong? (This is a test of imagination, not confidence.)*

Which companies would be most likely to buy you and why?*

9. Legal & Risks

Are any of the founders covered by noncompete or intellectual property agreements that overlap with your project?*

Is there anything else we should know about your company? (e.g. pending lawsuits, co-founders who have left, etc.)*

Are there any regulatory restrictions surrounding your business?*

How do you protect your idea? How do you retain a competitive advantage?*

Any other comments?*

As part of the application process, your data or parts of it will be processed through our own system. They will only be used for UNICORNIA^® application process purposes and not be shared with others.