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Identification of high-quality startups
Remote & In-person pitches
Selection of top applications
Invitation of top applications to the main event
Connecting startups with business units
Creating pilot projects
External innovation and disruption:
To protect their strategic position, corporations need to become aware of market shifts caused by new technology or innovation in their core or adjacent business fields.
External innovators have more freedom to develop truly disruptive solutions. Corporates may discover value not only in increasing revenues and margins in their core businesses, but also in the expansion to emerging business fields. Innovation secures a future competitive advantage.
As internal innovation is often hampered by protecting the core cash cows, collaboration with or acquisition of a start-up may also facilitate the necessary disruption of one’s own business model, which is difficult to achieve from within.
More innovative suppliers:
If corporates work only with established tech providers, they risk missing out on potential new sources of revenue: buying from an innovative start-up may give a corporate a competitive edge. Start-ups may also simply outperform existing solution providers to corporate clients because they have less overhead costs, and a stronger innovation focus.
Start-ups tend to innovate closer to customer needs as they are not as standard process-driven as established corporates. They can adapt and customize solutions more easily, allowing the corporate to serve its customers better.
Entrepreneurial and more agile culture:
Working with start-ups can bring back more openness to innovation and intrapreneurship. In a fast-changing business environment, it is important to actively foster a culture of openness that allows for innovation as much as for failures on the way to new solutions.
Staying on-top of market developments:
Working with innovators allows a corporate to better track changes in the market that may bring disruption.
New revenue streams and business lines:
Many businesses are pursuing external innovation through open platforms e.g. an app store which offers standardized technological processes for start-ups to add services to a traditional business model. Such business lines allow a corporate to offer new and creative services to their clients.
Revenues and independence from external capital:
Revenue often is a key incentive for an early-stage company. As big corporates can invest considerable amounts of money for products, corporates can free start-ups from the need to seek outside investments.
Corporates can also have a long-term interest, which may stabilize a start-up and help it to reach break-even or even profits very early. Such an approach allows the start-up to achieve sustainable growth, independently from scarce venture capital.
Success story for future sales:
Large corporate customers substantially enhance the reputation of start-ups and serve as reference cases for future sales. As corporate decision-makers look for references before engaging in a collaboration, this also triggers a network effect. In this context, the transformation of the sales process from an innovation pitch into reference selling may become a key success factor for a start-up.
Scalable customer base:
Large corporates can be an ideal target customer as they have enough people, budget and opportunity to scale.
This is helpful for start-ups and providers of emerging technologies that are looking for their first customers.
Working with corporate headquarters offers the possibility to expand into other countries by partnering with the corporate’s local subsidiaries. Moreover, large user bases may also help start-ups to refine and optimize their products.
Attractive retail sales channel:
The infrastructure of an established corporate, including its existing clients, allows faster scaling of the start-up business model than the start-up could achieve on its own.
Access to proprietary assets:
Partnering with a corporate can enable a start-up to exploit underutilized corporate assets such as data that would otherwise not be accessible, and create new business opportunities.
Market knowledge and mentoring:
An established business player can help start-ups enter the market with its resources. Start-ups can also tap into the knowledge and long-term experience of the corporate in the form of mentoring.
We create a common ground by defining goals and challenges to be solved, we continuously research trends & innovations, identify and analyze disruptive startups and research other interesting contacts over an agreed period of time.
The proposed startups will be screened by yourself and afterwards we connect you with the startups in question. Based on ongoing feedback and the success rate of contact brokerage, we continuously adapt the scouting approach to your business.
United Arab Emirates.